How do we offer a fresh perspective on Singapore and present an authentic image of its people and culture?
Singapore has been a model for advancement for many countries around the globe- its achievements in the past 40+ years cannot be understated. Despite this, there is ever present criticism on its highly regulated society and lack of individuality.
While the country’s tourism infrastructure constantly tries to adapt itself to the changing desires of tourists, its real image remains shrouded in clichés that are hard to break down.
As an outsider, armed with a fresh perspective, I wanted to understand the complexities that made Singapore and its people unique and present this in an engaging format. After 6 months of research, I created a book to document my findings through a combination a visual and textual narrative.
BRAC: Video storyboard + illustration
How can we use video to communicate BRAC's Ultra-Poor Graduation Model in a simple and engaging way?
One of the world’s largest nongovernmental organizations (NGOs), BRAC works in 70,000 rural villages and 2,000 urban slums in Bangladesh.
In 2002, BRAC launched the Ultra-Poor Graduation Approach that would 'graduate' the ultra-poor from extreme poverty where they struggle to meet their minimal dietary requirements and face difficulty to reach mainstream, anti-poverty programmes like microfinance. The graduation model is built on five core elements: targeting, consumption support, savings, skills training and regular coaching, and an asset transfer.
This model has a 95% success rate and is being adopted by organizations around the world. The video was created as part of Amplifier's collaboration with BRAC in an effort to spread awareness about the organization and support fundraising.
The graduation approach: ending ultra poverty
Greenpeace: Annual report
Can an international non-profit's annual report reflect its diversity?
Designed for Greenpeace India, this annual report takes its inspiration from Indian folk art and engages the reader with its combination of illustration, color and photography.
Printed on 100% recycled paper
Fisheye on India: Begum Badshah playing cards
How do we create high-end 'India inspired' playing cards that are beautiful, yet functional and desirable as gifts?
The Begum Badshah playing cards take their inspiration from Mughal miniatures which are characterized by the refinement of line, the delicacy of brushwork, the use of soft tones and the portrayal of luxury and grandeur. The set is a celebration of royalty, costume, jewellery, floral and geometric motifs popular during the reign of the Mughal Empire.
Painstakingly illustrated with great attention to detail, this custom set respects the tradition of playing cards by following a standard layout and size.
The Begum Badshah Playing cards were created as part of Fisheye on India which uses a contemporary graphic design language that draws inspiration from the visual cultural language of India.